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MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.

The original programming format of MTV was created by media executive Robert W.

Pittman, who later became president and chief executive officer (CEO) of MTV Networks.

The channel, which featured video disc jockeys, signed a deal with US Cable in 1978 to expand its audience from retail to cable television.

The service was no longer active by the time MTV launched in 1981.

The Beatles had used music videos to promote their records starting in the mid-1960s.

The creative use of music videos within their 1964 film A Hard Day's Night, particularly the performance of the song "Can't Buy Me Love", led MTV later on June 26, 1999, to honor the film's director Richard Lester with an award for "basically inventing the music video".

In 1970, Philadelphia-based disc jockey Bob Whitney created The Now Explosion, a television series filmed in Atlanta and broadcast in syndication to other local television stations throughout the United States.

The series featured promotional clips from various popular artists, but was canceled by its distributor in 1971.

Learn More Cost: $7 - $12; seniors Friday before 5 p.m., $5; children 12 and under, free.

Friday, January 12th, 2018 to Sunday, January 14th, 2018Presented by Lunchbox Theatre as part of High Performance Rodeo.

MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving MTV as of January 2016.